When was the last time mayo genuinely surprised you?
Exactly.
For decades, mayo has been the quiet workhorse of American kitchens — the saucy spread in a sandwich, the base of countless dips, the secret behind a truly great BLT.
But in the last few years, something has shifted. Home cooks, food lovers, and even die-hard mayo loyalists are reaching for something new: Bitchin’ Sauce.
What started as a cult favorite in Southern California has grown into an international obsession. And now, even people who love mayo are swapping their old standby for this bold, almond-based dip and spread.
Why? Because Bitchin’ Sauce checks the boxes that modern eaters actually care about: big flavor, clean ingredients, versatility, and the ability to satisfy everyone at the table.
And perhaps the biggest draw: it’s the vegan aioli alternative people didn’t know they were missing.
Mayo - we love you, but let’s dig into why mayo fans are officially making the switch.
Our Roots in the San Diego Farmers' Markets
We didn’t launch as a big company in a boardroom. Our story started at the local farmers markets in San Diego.
Starr Edwards started Bitchin’ Sauce with a simple goal: great flavor. She began by making small batches of almond dip in her blender.
We took these tubs to the market to share with our neighbors. At first, people weren’t sure about a vegan almond dip.
They tasted it, and their reactions were immediate. We saw people’s eyes light up after one bite of Bitchin’ Sauce.
They realized it wasn’t just another hummus or salsa. It was a creamy, savory dip with a flavor all its own.
Our family ran the farmers market booth every week. We listened to what our customers wanted in their food.
They asked for simple, homemade tasting ingredients. They wanted a sauce that fit a healthy lifestyle but still had great flavor.
We grew from a small market stall into a national brand, and we’re still family owned and run today.
We still make our products the same simple way. Growing bigger hasn’t changed our focus on using the best ingredients.
We believe food should be fun and good for you. That’s what Bitchin’ Sauce is all about.
You can taste our story in every tub. We invite you to join our family’s journey.
1. Because Bitchin’ Sauce Tastes Like the Aioli You Wish Mayo Tasted Like
Traditional mayonnaise is mild by design. It’s creamy, sure, but most jars are neutral at best and bland at worst. That’s why so many restaurants season their mayo or whip it into aioli, they’re adding depth of flavor to the creamy mayo.
Bitchin’ Sauce solves that problem right out of the container.
Each flavor is built with layers of real ingredients: lemon, garlic, herbs, spices, and a signature almond base that makes the sauce unbelievably creamy without relying on eggs or dairy.
The result is something familiar enough for mayo lovers, but exciting enough for people who want more than just a neutral spread.
If you’ve ever wished the mayo on your sandwich had more zing… or that your dipping sauce had a craveable personality… Bitchin’ Sauce delivers the exact flavor punch people desire.
2. It's the Perfect Vegan Aioli Alternative (Without Feeling “Alternative” at All)
This is a big one! Whether someone is fully plant-based, dairy-free, egg-free, or just looking to lighten things up, Bitchin’ Sauce is the vegan aioli alternative that doesn’t compromise texture or flavor.
A lot of vegan spreads try to mimic mayo by removing ingredients instead of adding anything interesting. The result is often a thinner texture or an odd aftertaste.
Bitchin’ Sauce takes the opposite approach: the almond base makes it decadent and satisfyingly thick, and the ingredient list reads like something you’d make at home, using ingredients already in your kitchen.
It nails that creamy, garlicky, rich “aioli experience” without the eggs, which is why even non-vegans are ditching traditional mayo for it. It’s not a substitute. It’s a delicious upgrade!
3. More Flavor Options Than Mayo Could Ever Dream Of
Bitchin’ Sauce comes in an entire lineup of bold, creative flavors. Creamy classics? Sure. Spicy options? Definitely. Herby, citrusy, smoky notes - there’s something for every type of eater.
Mayo comes in… mayo.
People enjoy food differently now. Variety is exciting. Flavor experimentation is fun. And Bitchin’ Sauce offers a full flavor family that keeps your meals interesting:
● Original: clean, lemony-garlicky delight
● Chipotle: smoky heat with a creamy finish
● Sriracha: bright, bold, and punchy
● Cilantro Chili: herbaceous and vibrant
● Pesto: garlicky, basil-packed richness
● Buffalo: the tart-heat that's a wing’s best friend
A Closer Look at Our Favorite Flavors
You might be wondering which Bitchin’ Sauce flavor is right for you. We make each one to bring something special to your table.
Our Original flavor is the one that started it all. It features our signature lemon and garlic blend.
This flavor is the easiest choice for new fans. It goes with almost anything you have in your fridge.
Our Chipotle Bitchin’ Sauce is a fan favorite for a reason. We blend real chipotle peppers into the almond base.
It adds a smoky heat that lingers. It’s perfect for taco night or burgers.
Once you try a sandwich with Chipotle Bitchin’ Sauce or dip veggies into the herby Pesto, mayo starts to feel like the black-and-white version of your favorite movie.
If you love fresh greens, try our Cilantro Chili flavor. It tastes bright and lively, like a summer garden.
The spice is mild, but the flavor is bold.
Our Pesto Bitchin’ Sauce is a nut free alternative to traditional pesto. It’s packed with basil and garlic for a rich flavor.
Toss it with hot pasta for a quick and easy dinner.
We also have a spicy Bombay flavor with curry spices. It can turn roasted cauliflower into a gourmet meal.
Each tub is a new way to enjoy our almond dip. Try mixing and matching them.
4. It's Made With Ingredients You Actually Recognize
Read a traditional mayo label and you’ll often find “natural flavors,” stabilizers, preservatives, and oils whose origins are murky at best.
Read a Bitchin’ Sauce label and you’ll find:
● Almonds
● Lemon juice
● Garlic
● Spices
● Water
● Oil
● Salt
That’s it, real food.
Why We Rely on Raw California Almonds
Almonds are at the heart of everything we do. We use raw California almonds as the main ingredient in our dip.
Most rich sauces use heavy cream or vegetable oil, but we found that almonds give a much better texture.
Almonds create a rich, decadent texture. We grind them until they’re perfectly smooth.
This process releases the natural fats in the nuts, which give Bitchin’ Sauce its creamy texture.
We never use processed almond flour or flavoring. Only whole, high quality nuts go into our recipes.
Every scoop gives you the nutrition of real almonds, including protein and fiber to help keep you full.
It’s a nutrient dense base that helps power your day.
We mix these almonds with nutritional yeast, which adds a savory, cheesy flavor without any dairy.
We add Bragg Liquid Aminos for an umami kick. These simple ingredients come together to make something special.
Consumers have become label readers. People want to know what they’re eating. And they’re choosing products based on transparency, clean ingredients, and simple recipes. Bitchin’ Sauce nails that without compromising taste or texture.
For mayo lovers who have been wanting something cleaner but still crave that creamy experience, this is the best of both worlds.
5. Endless Versatility (Way Beyond What Mayo Can Do)
Mayo has its place in dips, spreads, and maybe the occasional marinade.
But Bitchin’ Sauce? The possibilities expand dramatically.
It works as:
● A spread for sandwiches and wraps
● A dip for chips, veggies, fries, and chicken tenders
● A drizzle for bowls, tacos, grains, salads, and roasted veggies
● A marinade for chicken or tofu
● A creamy base for pasta salad
● A finishing sauce for grilled fish or burgers
● A replacement for mayo in coleslaw, potato salad, or deviled eggs (yes, even traditionalists are doing it!)
The Dip Spread Smother Method
We teach all our new fans a simple mantra for eating.
Dip. Spread. Smother.
This is the best way to get to know Bitchin’ Sauce. Start by dipping your favorite crunchy snacks into it.
We love it with tortilla chips and pita bread. Carrot sticks and cucumbers are great for dipping too.
Next, spread it on your favorite lunch foods. It’s a perfect mayo replacement on a turkey club sandwich.
You can also spread it on a wrap for extra flavor and moisture.
Finally, try smothering your hot meals with it. We love adding it to a bowl of rice and beans.
The sauce warms up and coats every grain of rice. You can also smother grilled chicken or fish with Bitchin’ Sauce.
It creates a quick glaze that tastes like it came from a restaurant. We even use it on baked potatoes instead of sour cream.
The savory almond flavor soaks right into the potato. There’s really no wrong way to enjoy our sauce.
This versatility is one of the biggest reasons mayo fans are switching! Once they see how it transforms meals, it becomes the star of the refrigerator shelf.
6. It Satisfies Today’s Dietary Preferences (Without Tasting “Dietary”)
People are navigating more dietary needs than ever: dairy-free, vegan, paleo-friendly, gluten-free, or simply “trying to eat fewer highly-processed foods.”
Bitchin’ Sauce happens to fit seamlessly into countless lifestyles because it’s naturally:
● Vegan
● Dairy-free
● Egg-free
● Gluten-free
● Non-GMO
But most importantly: it’s delicious first and foremost.
It doesn’t feel like a “substitute.” It feels like the thing you were actually looking for.
That’s the magic! Unlike other vegan spreads that you buy because they’re vegan, people buy Bitchin’ Sauce because they genuinely want it on their food.
7. The Almond Base = Better Texture & Better Nutrition
Here’s a fun realization for mayo fans: once you switch, you don’t miss the egg-and-oil base at all. The almonds give Bitchin’ Sauce a naturally creamy body, and the texture stands up beautifully as a spread, dip, or drizzle.
The added bonus? Almonds bring nutrients mayo doesn’t:
● Healthy fats
● Vitamin E
● Protein
● Fiber
Mastering the Bitchin Shake
When you open a fresh tub, you might see a little liquid on top. Don’t worry about this separation. It’s actually a good sign.
It means we don’t use artificial gums or binders. Big food companies use chemicals to prevent separation.
We like to keep Bitchin’ Sauce clean and natural, letting the ingredients act just as they do in nature.
Just give the tub a good shake before opening. That’s the Bitchin Shake.
You can also stir it quickly with a spoon, and the sauce will come back together creamy and smooth.
This texture shows we use fresh ingredients, like real lemon juice and water.
These liquids can separate from the thick almond blend, but it only takes a moment to mix them back together.
The result is a light, airy texture you’ll love. We think the Bitchin Shake is part of the fun.
It’s a reminder that you’re eating real food.
It’s not a “health food,” but it’s a flavorful, satisfying upgrade with ingredients your body actually recognizes. Mayo simply can’t offer that.
8. It Elevates Everyday Meals Without Extra Work
Today’s home cooks want big flavor without extra effort. Bitchin’ Sauce is basically effortless flavor-building. You open the container, scoop it, spread it, or drizzle it, and suddenly dinner tastes like something you’d get at a restaurant.
A few examples that convert lifetime mayo users on the spot:
● A turkey sandwich with Chipotle Bitchin’ Sauce
● A veggie wrap with Cilantro Chili Bitchin’ Sauce
● Roasted potatoes dipped in Original Bitchin’ Sauce
● A bowl of rice, chicken, and veggies topped with Sriracha Bitchin’ Sauce
● A BLT made with Pesto Bitchin’ Sauce instead of mayo
● Sushi or Poke drizzled with Sriracha Bitchin’ Sauce instead of Spicy Mayo
These aren’t complicated recipes. They’re everyday meals… just way better.
9. People Want Flavor They Can Feel Good About
Mayo is comfort food. It’s nostalgic, and we love it! But it’s not exactly evolving.
Bitchin’ Sauce manages to feel comforting and wholesome while also being bold, fun, and modern.
That’s why millennials and Gen Z shoppers reach for it instinctively, and why traditional mayo users are embracing the switch.
Our Devotion to Dietary Certifications
We know trust matters when you buy food. You want to know exactly what you’re eating. Check our clean label claims with official certifications.
Bitchin’ Sauce is proudly Non GMO Project Verified. We carefully source our ingredients to meet this standard.
Our products are also Certified Gluten Free. We test them to make sure they’re safe for anyone with sensitivities.
You can safely serve our dip to friends with celiac disease.
We’re also Kosher Certified, which matters to many of our loyal customers.
These badges are our promise of quality to you. We handle the hard work of checking our supply. All you have to worry about is running out of chips. We make reading nutrition labels easy.
That way, you can just focus on enjoying the bold flavor.
Food should make you excited to eat and Bitchin’ Sauce taps into that.
10. Once You Try It, Mayo Kind of Loses the Spotlight
This is the part most Bitchin’ Sauce fans will tell you with a laugh: once it’s in your fridge, mayo starts collecting dust.
It’s not that mayo suddenly feels “bad.” It’s just… outperformed. Outflavored. Out-everythinged.
When you can choose between:
● Plain mayo
or
● A creamy, garlicky, bold, bright, real-ingredient, vegan aioli alternative that makes everything taste better…
The choice becomes obvious.
The Bottom Line: Mayo Lovers Are Switching Because Bitchin’ Sauce Isn’t a Substitute — It’s an Upgrade
People don’t want to eat bland. They don’t want boring. They don’t want to compromise on ingredients or flavor.
Bitchin’ Sauce checks all the boxes people care about today:
✔ Creamy like mayo
✔ Packed with real, recognizable ingredients
✔ Bold flavors that make meals exciting
✔ A genuinely delicious vegan aioli alternative
✔ Versatile enough to use every day
✔ Diet-friendly without being flavor-less
So, yes: mayo fans are making the switch. And once they do, they rarely go back.
Bitchin’ Sauce isn’t replacing mayo. It’s rewriting the rulebook on what a creamy sauce can be.
