Starr, Luke, and their 5 children remain dedicated to the brand they founded together in 2010. They continue to lead a very nomadic life, bringing sauce and music with them wherever they go. The Edwards, ever in pursuit of their Bitchin' Vision, have entered into new frontiers (most recently with their record label: Bitchin' Music Group, and their coffee dreams at the Bitchin' Bean), but remain rooted in their mission to make the world a more Bitchin' place, one saucy tub at a time!
Bitchin' Sauce started in a home kitchen, founded on the belief that no one should have to choose between caring for their kids and making a living. From farmer's markets roots to national shelves, that family-first spirit has never changed.
What began as in-house child-care (where Bitchin' parents could bring their little ones to work) has evolved alongside our now fully remote team. Today, the Bitchin' Kids program provides childcare reimbursements to employees for day camps, preschool, daycare, and nanny services, ensuring families get the support they need, up to $7,500 annually.
Family is woven into everything we do, from our workplace culture to our community impact through Bitchin' Givin'. Because at Bitchin' Sauce, family isn't just part of our story, it's why we exist!