You might be a foodie if you have more than one finishing salt in your kitchen. You might be a foodie if you think about the acidity level of a salad dressing. You might be a foodie if you make a special trip to the cultural food market in town for that one ingredient to recreate a dish you had at a restaurant.
If you've ever wondered "am I a foodie?", stick around for the scavenger hunt at the end. If the title of this article alone caught your attention, you already know the answer, or at least you aspire to it.
There's a sauce that was once so niche you had to buy it at a farmers market in the greater San Diego area. For most of us, geography kept us naive of this flavor powerhouse. Not anymore. Now you can find that farmers-market delicacy at your local Sprouts. As you wander past the supplements and beauty section, grab your favorite dipping veggie, a bag of chips, and head to the refrigerated sauce and dip section. Like the pot of gold at the end of the rainbow, there's treasure there.
Let me introduce the sauce that changes everything: Bitchin'. It's the thing you throw in your cart to make dinner better. It can make a side of raw veggies feel magical, or it can be the main character you plan dinner around. Bitchin' is the foodie's daily dream come true, dressing up the most boring combinations and making them memorable.
No One Puts This Sauce in a Corner: What Makes Bitchin' Different
This is not a hummus. It's also not a ranch. Like a culinary chameleon (ketchup, but interesting), it has a lot of applications, and you can't put Bitchin' Sauce in a box. "No one puts Baby in a corner." Can you guess the movie? This is a sauce that'll make you sing "Now I've had the time of my life." I can picture Patrick Swayze eating Bitchin' by the lake at Kellerman's from Dirty Dancing.
If you remember the movie, the main character goes through an identity crisis, realizing she doesn't want the buttoned-up country club life. She wants it a bit spicier. Consider Kellerman's the ranch of the sauce world, and Bitchin' the more colorful culture Baby craves.
So what makes Bitchin' different? If it isn't a hummus, ranch, or traditional dip, what is it? Start with applications. It can be a dip or a sauce. It can carry a meal or be the drizzle that makes a fish taco's ingredients harmonize. Need something to dip raw veggies in at your desk? A dip to set next to the chips as football season starts? The fun is figuring out where the sauce doesn't go. I've been playing that game a while, and its versatility is impressive. That's why most foodies keep it in the fridge at all times.
Why Sauce Is Not Just Sauce
Every foodie knows a sauce can supply the elements that turn a good meal into a great one. A few things always matter: salt, fat, and acid. Whatever the flavor profile, a truly memorable meal checks each of those boxes. A non-foodie eats a salad and thinks "this is a good salad." The foodie eats it and thinks "this needs acid."
Bitchin' delivers those elements easily. Take a roasted potato, turn it into crispy smashed potatoes with Bitchin' to dip into, and boom, you've got an appetizer any gastropub would charge 18 bucks for. Because foodies notice the little things (crunch, texture, heat, fat, acid), they can bring restaurant experiences home. And if you're not a foodie but want to be perceived as one, Bitchin' can bridge the gap.
Foodies don't think of food as fuel, they crave experiences, and they aim to make every meal memorable, even on a boring Thursday night. As a dietitian, I'm always looking for ways to help clients increase their produce, specifically vegetables, since most adults don't eat nearly enough. Bitchin' is a no-brainer there. Finish some roasted asparagus with it or dip baby carrots in it. Making healthy changes easier, and less repetitive, is what helps them stick. It can take a client from "I'm eating so much chicken, over and over" to genuinely enjoying the healthy foods Bitchin' pairs with.
Bitchin' Sauce Is at Sprouts Market
Bitchin' arrived at Sprouts across the country several years ago. You can usually find three of our classic flavors:
- Chipotle
- Cilantro Chili
- Original
Depending on the season and your region, you may also spot some of our newer flavors, like the Totally Nuts! line. Bitchin' is also right at home among the other plant-based spreads at Sprouts. When you head in, grab a cart and start the Bitchin' Foodie Scavenger Hunt.
1. Grab a dipping veggie
Go classic with carrots or cucumbers, or prove your foodie credentials with something edgier: radishes, snap peas, endive, or an artichoke.
- +1 for carrots, +2 if you grab jicama instead
- +3 if you pick a vegetable your partner or roommate has to google
- +5 if the cashier has to ask what it is
2. Find something crunchy
Chips, crackers, pretzels. Take your cart and look for a sturdy dipper so you can scoop with confidence.
- +1 for tortilla chips. Classic. No notes.
- +2 for choosing a cracker flavor based on what pairs with your Bitchin' flavor
- +5 for grabbing a loaf of bread to make your own crostini
3. Pick a protein that needs some personality
Every rotisserie chicken is begging for help, and Bitchin' has it covered. Hard-boiled egg? Tofu? Turkey burgers? Frozen shrimp? Grab a protein you know you should eat more of but aren't jazzed about, and let Bitchin' bring the flavor.
- +1 for any protein other than chicken
- +3 for a plant-based protein
- +5 if someone asks for your "recipe" and the answer is essentially "throw some Bitchin' on it"
4. Choose a vegetable you'll actually cook
I challenge clients to have two veggies at lunch and dinner, usually one cooked and one raw. Love roasted cauliflower? Dip it in Bitchin'. Really, anything headed for the oven is improved with a finishing drizzle.
- +1 for a frozen veggie like broccoli (a consolation point for practicality)
- +3 for a vegetable you're planning to caramelize
- +10 if you convince a family member it's their new favorite veggie paired with Bitchin'
5. Grab a blank canvas
The flatbreads of the world (pita, naan, tortillas) and the famine-saving root veggies like potatoes. Something that says "I don't have much going on, but I have potential."
- +1 for a tortilla. Dependable, flexible, easy.
- +2 for a pita you immediately start mentally stuffing
- +3 for a sweet potato with plans for a twice-baked version featuring Bitchin'
6. The treasure
Head to the refrigerated dips and sauces section and grab every flavor of Bitchin' you can get your hands on.
- +3 for every Bitchin' Sauce you buy
Make it to the end and you've earned your score. A true foodie doesn't just buy or make interesting food, they go against everything they learned as a toddler at the dinner table: they play with their food. Here's how you rank:
- 0 to 5, Foodie in Training: you like food, but you aren't rearranging Saturday errands to track down a specific cheese. Keep exploring.
- 6 to 12, Foodie Curious: you have instincts, you know sauce matters, you've roasted a veggie on purpose. Next step: learning what makes a finishing salt different from kosher salt.
- 13 to 20, Foodie: it's official. You've unlocked foodie status. We salute you.
- 21 to 30, Serious Foodie: you plan meals around hero ingredients, have strong opinions about texture, and will drive an unreasonable distance for one ingredient. Thankfully you don't have to drive far for Bitchin'.
- 31 to 40+, Bitchin' Foodie Elite: you don't follow recipes, you use them as inspiration, and you own ingredients most people don't know exist.
No matter your foodie status, Sprouts can supply the fun ingredients, bulk finds, fresh produce, and (most importantly) the Bitchin' Sauce. It also happens to be one of the best vegan snacks to keep on hand. To see which Sprouts near you carries it, find Bitchin' Sauce at a store near you.
Bitchin' Sauce at Sprouts: Frequently Asked Questions
Does Sprouts sell Bitchin' Sauce?
Yes. Bitchin' Sauce has been carried at Sprouts Farmers Market locations across the country for several years. You'll typically find it in the refrigerated dips and sauces section, near the other plant-based spreads and dips.
What flavors of Bitchin' Sauce are at Sprouts?
Sprouts usually stocks three classics: Chipotle, Cilantro Chili, and Original. Depending on the season and region, you may also find newer flavors like the Totally Nuts! line. Availability varies by store, so it's worth checking your local location.
Where is Bitchin' Sauce in Sprouts?
Look in the refrigerated section with the dips, hummus, and prepared sauces, not the shelf-stable condiment aisle. Since it's an almond-based dip, it lives with the cold, fresh items rather than with bottled sauces.
Are there vegan dips at Sprouts?
Yes, and Bitchin' is one of them. Every flavor is vegan, dairy free, and gluten free, built on an almond base, which makes it an easy pick if you're shopping the plant-based dip and spread section at Sprouts.
