In a recent interview with The Nutrition Insider, our founder and CEO Starr Edwards gave the scoop on how Bitchin’ Sauce got its name, and let’s just say, it’s as delightfully unexpected as the sauce itself.
Back when Starr first whipped up the original recipe, she knew she had something special. She wanted a name for the sauce that was fun, bold, and totally rad.
A quick Google search for “words like awesome” led her down a rabbit hole of '80s slang, and one word practically jumped off the screen: Bitchin’. It was everything she wanted: nostalgic, energetic, and packed with personality. Just like the sauce.
And she’s not the only one who thinks “Bitchin’” is the perfect word. From Stranger Things to '80s classics, the word’s been a pop culture favorite for decades. Now, it’s the name of your favorite almond-based dip, and we wouldn’t have it any other way.
Watch Starr tell the story in her own words from the interview.
@bitchinsauce Would a sauce by any other name taste as Bitchin'?
♬ original sound - BITCHIN’ SAUCE
