Meet the Founders
Starr Edwards
Bitchin’ Sauce was founded by husband and wife duo Starr & L.A. Edwards. Joined by her husband, L.A., the two would go on to pioneer an entirely new category of nut-based dips. They started small, initially only selling their almond based dips in the farmers markets in and around San Diego.
Luke Edwards
Folks were going nuts for Bitchin’ Sauce! All the while, L.A. was mastering his own craft of songwriting, forming a band with his brothers and playing rock clubs and festivals across the U.S. Starr and L.A. began touring the nation with their growing family in tow, slingin’ sauce by day and rock ‘n rollin’ by night.
The Edwards Family
14 years later, Starr, L.A., and their five children still lead a very nomadic life, bringing their sauce and music with them wherever they go. The Edwards continue to chase their Bitchin’ Vision into new frontiers (most recently with their record label Bitchin’ Music Group), but remain rooted in their mission to make the world a more Bitchin’ place, one tub at a time.
Join the Bitchin’ Sauce Team
We’re a big, happy family at Bitchin’ Sauce and we’re always looking for our newest family member. We’re a scrappy team of problem solvers and multitaskers, and more than that, we’re best Bitchin’ buds! We share a common vision of spreading a totally Bitchin’ lifestyle and we strive to exude that in all we do. Nothing makes us happier than helping each other discover our personal strengths and utilizing them within our company. Interested in joining the Bitchin’ family?
Press Kit
Download zip file with brand and product assets.
