Bitchin' Sauce is a family-owned and operated food company founded by Starr and Luke Edwards in Carlsbad, California in 2010. Known for our signature almond-based dips and sauces, Bitchin' Sauce is 100% vegan, gluten-free, and made without preservatives, gums, or stabilizers. We make wholesome food with things that you could find in your home kitchen, elevating snacks and meals in the most Bitchin’ way. What started as a single dip sold on a folding table at local San Diego farmers markets has grown into a nationally distributed brand sold in over 15,000 retail locations. Bitchin' Sauce remains family owned and operated, with lots of fun new products coming your way through 2026.
At Bitchin' Sauce, giving is at the heart of all we do. Through the Bitchin' Givin' program, we put our words into action, actively supporting our community by volunteering with local charities, donating products to food banks, and creating meaningful experiences for those who need it most.
We partner with organizations like Olive Crest, I Love a Clean San Diego, the San Diego Food Bank, Sister League, Agua Hedionda Lagoon, March of Dimes, Beacon’s, and more to help children and families feel valued and supported as they navigate life and critical transitions. A primary focus of our program is providing transformational support for transitional-age youth in the foster care system and their families. The Bitchin’ Beach Club (BBC) was a hub for supporting these and many other organizations in various and dynamic ways. Learn more about the BBC here.
Bitchin' Sauce started in a home kitchen. As a new mom, Founder Starr Edwards wanted to provide for her family while still remaining present for her newborn son. With a second-hand blender gifted by her husband, Luke, and a simple message of encouragement, Starr brought Bitchin’ Sauce (our signature almond dip) to market, providing a healthy, plant-based alternative to conventional dairy-based dips and spreads. And it was delicious!
What began as a nutritional solution and flavor powerhouse quickly became a local sensation at San Diego farmers markets. Since 2010, Starr and Luke have turned a single market into a full-fledged family business. To this day, family is woven into everything we do. From our Bitchin' Givin' philanthropy program to the childcare support we provide our team, the Edwards family has built Bitchin' Sauce around a belief that you take care of people first and the business follows.
Our commitment to people extends inside our walls, too. Bitchin' Sauce offers non-taxable childcare reimbursement of up to $7,500 per employee annually, a benefit fewer than 13% of private industry workers in the U.S. have access to. Alongside that, we provide comprehensive healthcare, 401(k) matching, and paid volunteer time off. Guided by our core values, we believe that building a great company means taking care of the people who make it possible, and their families too!
At Bitchin' Sauce, we love our community! And we love getting involved as much as we can. We offer paid Volunteer Time Off (VTO) so our team can give back to causes they care about, and we actively organize company-wide volunteer efforts throughout the year. You can bet we’re bringing sauce, too!
From packing meals at local food banks to providing transitional-age youth in the foster care system with real-life experiences, our team has logged thousands of hours in service. We partner with organizations including I Love A Clean San Diego, Lasagna Love, Solutions for Change, Olive Crest, and others to make a measurable difference in the communities that have supported us since day one.
The story of Bitchin' Sauce was born from necessity, creativity, and love. Founder Starr Edwards created the very first batch of our signature almond dip when she was 16, in her home kitchen. As a practicing raw vegan, her goal was simple: create a healthy and delicious alternative to conventional dairy-based dips and spreads.
At a time when plant-based options were limited, Starr's almond dip was different. Real almonds blended with garlic, lemon, and herbs into something creamy enough to compete with dairy and bold enough to convert skeptical carnivores. She started selling it at San Diego farmers markets in 2010, where 1st time samplers turned into regulars, and regulars turned into wholesale requests. Bitchin' Sauce effectively created the nut dip category, bootstrapping every inch of the way.
16 years later, the vision of Starr Edwards has expanded into thousands of stores nationwide, with distribution reaching into Mexico, Canada, Korea, New Zealand, China, and Australia. Despite this growth, the Edwards family remains at the helm, leading with the same values that started it all and not taking any shortcuts.
Bitchin' Sauce isn't just another condiment on the shelf. It's a bold, flavor-forward nutritional powerhouse, elevating dishes and snackin’ like a pro. Here's what sets our award-winning almond dip apart:
Clean Label Innovation.
Our sauces are 100% plant-based, vegan, gluten-free, and non-GMO. We still source all ingredients ourselves and manufacture to ensure safety, quality, and bold flavor for every tub we produce.
Real Food Ingredients.
You won't find preservatives, gums, acids, stabilizers, or fillers in Bitchin' Sauce. We use real, whole ingredients that you can actually pronounce and find at the grocery store, and we’re still making the same sauce we sold at the first farmer’s markets.
True Independence.
Bitchin' Sauce remains majority family-owned and operated. That independence lets us stay focused on our mission: making the best dips, chips and sauces on the market without cutting corners.
Carlsbad Roots.
While we're now distributed nationally and internationally, Bitchin' Sauce remains rooted in the SoCal community where Starr Edwards first shared her creation with the world.
Starr and Luke Edwards, along with their five children, remain dedicated to the brand they’ve been building together since 2010. They continue to lead every major decision, from ingredient sourcing to new product development, with the same hands-on approach that defined the farmers market days.
Our commitment shows up where it matters: in every tub we make. Bitchin’ Sauce is crafted without stabilizers, gums, or acid preservatives, because real ingredients don’t need shortcuts. That means a more hands-on, more complex production process than most refrigerated dips and sauces on the shelf, but it’s how we deliver the fresh flavor and texture we’re known for. It’s not the easiest way to make sauce, but it’s the right way—and you can taste the difference.
Sourcing ingredients to our standards is a labor of love. California almonds (the star of the show) are subject to trade restrictions and market volatility, amongst other environmental factors. We've navigated global supply chain disruptions, from pandemic logistics to geopolitical conflict, without ever compromising on ingredient quality. Every ingredient must be totally Bitchin’! If we don't serve it at our own table, we won't put it in a tub.
Bitchin' Sauce is expanding from the brand that pioneered almond-based dips into a full healthy snacking platform. In 2026, we're launching new product categories, pioneering in true Bitchin’ form, that bring the same clean-label standards and bold flavors to entirely new spaces:
Bitchin' Chips - Tortilla chips made with California almond oil. Sturdy, crunchy, and designed to pair with our dips or snack solo.
Bitchin' Bean Dips - Refrigerated bean dips loaded with flavor and fiber, in Mediterranean White Bean and Smoky Chipotle varieties.
Bitchin' Salsacados - A first-of-their-kind refrigerated, roasted tomato salsa made with avocado, in Roasted Garlic and Roasted Habanero flavors.
Every new product we make is made with love and rooted in our original Bitchin’ standards: real ingredients, no shortcuts, and flavors people can’t stop talking about.
