Winning! Celebrating 3 years of Sofi Awards
Aug 25, 2020
Winner, winner, Bitchin' dinner! In recent news, Bitchin' Sauce announced multiple wins for the Dips & Salsa category as part of the Specialty Food Association’s (SFA) 2020 sofi™ Awards, a top honor in the $158 billion specialty food industry. Basically, the Oscars of the industry. Bitchin' Sauce has won 7 of the last 9 awards. (3 gold, 2 silver, 2 bronze). The award winners are Original(Gold, 2019), Chipotle(Silver 2018, Bronze, 2019), Bombay(Silver, 2019), Roasted Green Chili & Pepita(Gold, 2018; Gold, 2020), Spinach Artichoke (Bronze, 2020).
This year, the Roasted Green Chile & Pepita and Spinach Artichoke were two of 148 winners selected by a panel of specialty food experts from nearly 2,000 entries across 39 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation. All tastings are blind. This year, for the first time, sofi judging was held at the prestigious Rutgers Food Innovation Center following strict safety guidelines.
“We are honored that both our Roasted Green Chile & Pepita and our Spinach Artichoke flavors have been awarded Gold and Bronze respectively in this year's sofiTM Awards,” says Starr Edwards, Founder & CEO of Bitchin’ Sauce. “The sofisTM are an industry standard of total Bitchin'ness and we’re very grateful to add two more to our collection.” Our This Dip is Nuts! line can be found nationwide at your favorite local grocery store. “It’s a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them,” says SFA Interim President Bill Lynch. “Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry - exciting consumers and expanding retail offerings around the world.”
The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association with specialty food industry members across the U.S. The awards have been given each year since 1972.